Press release 25/2014
31 January 2014
The press officer is responsible for the Embassy’s external communications and media relations. The job also entails other public diplomacy and development of Finland’s brand in cooperation with Team Finland partners.Niina Hyrsky has about 25 years of experience in media and communications tasks. She has worked as a reporter, producer and news presenter, among others, at the Finnish Broadcasting Company Yle, Taloussanomat and Channel 4 News. In addition, she has served as Head of Communication for the operations in Finland of the Nordic banking group Handelsbanken. She has work experience in Sweden, including the Finnish-language editing staff of Radio Sweden and the Swedish Educational Broadcasting Company.
Hyrsky holds the degree of Master of Social Sciences. She has also completed studies at the University of Stockholm.Additional information: Jari Sinkari, Deputy Director General, Department for Communications and Culture, tel. +358 40 352 6129